Euro 2020: Will Football Finally be Coming Home?
News & Insights
Browse our Buzz articles for a bite of behavioural insight, or take a deep-dive into today’s biggest commercial issues in our Reports.
Search our insights
Featured piece
Predicting People podcast: Episode 2 with BT’s Georgina White & Philippa Rose
Welcome to Dectech’s podcast, Predicting People! Here at Dectech we help businesses understand and manage consumer decision making. After two decades of forecasting behaviour changes, we wanted to share our knowledge of what affects our choices, our behaviours, and our…
Read time: 25 mins
Buzz
Our bite-sized monthly dose of behavioural insights. Find out how we use our techniques to answer curious everyday questions.
Read all our buzz articles
Context is King: How Seemingly Irrelevant Details Influence our Decisions
Proposition Design: What Drives Customer Choice?
2020 Christmas Ads: All about Being Sensitively Cheerful
Busting the Myth around Opportunistic Insurance Fraud
Can’t Tell, Won’t Tell: The Pitfalls of Traditional Consumer Research
Report
In our reports we take a deep-dive into the most intriguing commercial challenges of today. Find out how we are using our behaviour science toolkit to uncover hidden trends and movements in the market and make clear and actionable recommendations that you can use today!
See all our reportsThe Influence of Influencers: Inspiring More Cost-Efficient Marketing
The Vaccine Rollout and Life in 2022
Lockdown and Beyond: Understanding behaviour in the coronavirus crisis
Opportunistic Insurance Fraud Paper Published
No contract, No Problem: The value of flexibility in the subscription economy
Green New Deals: Can ethical products bear fruit for brands and consumers alike?
News
See where our work have been featured in the press and find out how our research is having an impact.
See us in the press
